In Italy, the Frescura brand has written the history of car care products and acquired leadership in over fifty years. The evolution of our product portfolio, always at the top of the market for innovation and quality, has constantly followed and at times anticipated the evolutionary needs of the motoring world, achieving great success in the sector. Our winning formula, consolidated by the success of our products on the Italian market, has been successfully exported to the most important foreign markets, making the Frescura brand a solid point of reference for experts in the sector. In recent years we have been investing, with the maximum commitment, in innovation both as new products development and in creation of new and more sophisticated services to the customer. These are the foundations on which we maintain and reinforce our leadership in today’s and tomorrow great challenges to come.